HOTEL SAN MARCO CORTINA D’AMPEZZO

Hospitable heritage

The aim of the extension and upgrading of Hotel San Marco in the centre of Cortina d’Ampezzo was to re-define the standards of the existing building and adapt them to the demands of contemporary hospitality. The Hotel building dates back to 1893, and it is an important part of the town's history for all the locals, because until 1925 it was home to the "Osteria del Parco", a traditional haunt for alpine guides. The architectural approach was a viral one: the new volume was grafted onto and added to the original one, taking on and incorporating its styles, but reinterpreting them to create a new architectural system that symbiotically blended two different organisms - the original structure and the added one. In this way, the clearly visible contemporary element is able to harmoniously coexist with the old building thanks to maintaining continuity in the details, the materials, and the project's basic elements, all in keeping with the local popular tradition and re-contextualised in a setting that takes into account the sensibilities and the demands of the 21st century.

Client
Private
Year
2014
Status
In progress
Size
2300 sqm
Team
project Flavio Albanese

Flavio Albanese
founder & partner

Flavio Albanese (1951), is founder and president of ASA studio albanese. He is a self-educated designer, by combining his passion for contemporary art with the practical experience of an artisan-architect. Having come into contact with Carlo Scarpa, he learns from him to avoid an “a priori” approach to design, adapting on a case-by-case basis to the occasions, themes and contexts. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Active since 1971, in 1987 he founds with his brother Franco ASA studio albanese. The studio's projects were published by the most most important architecture and design magazines: the Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture (2003), and ASA studio albanese took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15.000 volumes) and he is a connoisseur and collector of contemporary art.

Franco Albanese

Franco Albanese
partner, CEO & executive director

Franco Albanese (Vicenza, 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded ASA studio albanese in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006). He also supervised the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006), the new Rinascente in Palermo (2007), the reconversion project of Lindower 22 in Berlin (2011), the Hybrid Tower project in Mestre-Venice (2012), the Fope headquarter extension project in Vicenza (2016). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of ASA studio albanese's philosophy. In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of ASA studio albanese's philosophy.

project manager Piero Corradin

Piero Corradin
partner, head of projects

Piero Corradin has been a partner of the firm since 2020 and head of project since 2014. He graduated from the Iuav Architecture School in Venice in 2002 and in the same year began working as an architect in ASA studio albanese. Some of the most important projects Piero has worked on include the urban redevelopment of a quarter in Beijing to an OMA masterplan (2007), the new branch of Banca Popolare in Marostica (2006), the new headquarters of AFV Acciaierie Beltrame in Vicenza (2007), the bid for the new Exhibition Centre in Vicenza (2008), and the international bid “Recupero della cava di Mursia” on the island of Pantelleria (2010). In 2012 he took part in the Hybrid Tower project in Mestre (Venice), in 2016 in the Fope headquarter extension project (Vicenza) and in the Agrologic agro-food hub in Monselice. In 2008 he was tutor for PreVisioni, the international workshop on the future masterplan for Vicenza and at the 2009-2010 summer workshops of the Iuav Architecture School in Venice.

team Andrea Garzotto

Andrea Garzotto
architect

Andrea is an architect who specialises in image rendering of projects and 3D models and joined ASA studio albanese in 2007. Virtual rendering and 3D models are a key aspect of every level in architectural projects, which is why Andrea is involved in all the firm's most important projects. Besides rendering images, he also works in interior design and architectural design. After spending a year and a half in Porto, where he fell in love with black and white images, he graduated in architecture from the IUAV in Venice in 2006. In December 2012, he opened "Incipit", a collective space and laboratory for the visual arts. Andrea is a freelance photographer, and considers himself to be a precursor to selfies and a wannabee biker. Travelling is an integral part of his life and his photography. He loves the Berghain in Berlin and wines that have bubbles.

Francesco Marangoni

Francesco Marangoni
3d models & digital printer supervisor

Francesco Marangoni (born in 1982) graduated in Political Economics from the University of Verona in 2007. After working as a projectionist and usher in the historic Odeon cinema in Vicenza, he happened upon ASA studio albanese in 2006. Here he has helped arrange and catalogue the more than 15,000 volumes contained in the firm's library. He then devoted himself to creating architectural models with a CAD/CAM pantograph and a 3D Zcorp 650 printer. Although he has founded and is involved in the production side of a small web radio station, he insists on listening to Radio3 in the models room on an analogue radio. In his free time, with variable results, he tries to indulge in his passion for reading, music and travel. From the studio library he'd borrow Codex Seraphinianus, while his favourite media is beer.

Simone Matteazzi

Simone Matteazzi
project manager

Since 2008, the year he joined ASA studio albanese, Simone has followed projects throughout their creation, from feasibility studies to the final stage. He specialises in relations with public bodies and local government, particularly as regards urban and regional planning. Since 2011, he has been working on the complex Lindower 22 project in Berlin, for which he has supervised the retrofit phase and the new construction work. Before joining ASA studio albanese, he worked for Archistudio in Vicenza (from 2001 to 2008) and as a member of the National City Planning Institute (2003-2008). He has also taught CAD at the Pier Giacomo Castiglioni Interior Architecture Institute from 2002 to 2012. He is currently Vice President of the Ordine degli Architetti Paesaggisti Pianificatori della Provincia di Vicenza and in this role he has been a member of national architecture tender commissions. His favourite word is frontier, and he prefers the beach to the mountains.

Riccardo Nicoletti

Riccardo Nicoletti
architect

Riccardo graduated in architecture from the IUAV in Venice in 2002 and has worked with ASA studio albanese since 2008. He develops projects concerning production sites and offices, in particular in their final/working stages. He acts as a kind of "guarantor" for continuity between the design concept ideas and their final implementation. From 2002 to 2008 he worked at Morbiato, a construction company, dealing with architectural design, creating working plans, and assisting works managers on site. Riccardo is a practical man, with a passion for construction techniques, which he often experiments with, adopting the most innovative approaches. A proud amateur volleyball player, he says that if he hadn't become an architect he would have been a fireman.

Giovanni Schiavotto

Giovanni Schiavotto