The first own-brand Fope store is in St Mark's Square, under the vaults of the imposing Procuratie Vecchie in the heart of Venice. The new store recreates a lagoon-like mood, with calm, opalescent lighting, a far cry from the glittering signs and illuminations of the other businesses. This elegant and moderate approach complements the adjacent Olivetti Store, bringing another Scarpa-influenced interpretation to this Venice setting.
- Client
- Fope Spa
- Year
- 2014
- Status
- Completed
- Size
- 45 sqm
- Team
-
project Flavio Albanese —Franco Albanese —
Flavio Albanese
founder & partnerFlavio Albanese (1951), is founder and president of ASA studio albanese. He is a self-educated designer, by combining his passion for contemporary art with the practical experience of an artisan-architect. Having come into contact with Carlo Scarpa, he learns from him to avoid an “a priori” approach to design, adapting on a case-by-case basis to the occasions, themes and contexts. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Active since 1971, in 1987 he founds with his brother Franco ASA studio albanese. The studio's projects were published by the most most important architecture and design magazines: the Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture (2003), and ASA studio albanese took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15.000 volumes) and he is a connoisseur and collector of contemporary art.
Piero Corradin
Franco Albanese
partner, CEO & executive directorFranco Albanese (Vicenza, 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded ASA studio albanese in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006). He also supervised the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006), the new Rinascente in Palermo (2007), the reconversion project of Lindower 22 in Berlin (2011), the Hybrid Tower project in Mestre-Venice (2012), the Fope headquarter extension project in Vicenza (2016). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of ASA studio albanese's philosophy. In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of ASA studio albanese's philosophy.
Piero Corradin
partner, head of projectsPiero Corradin has been a partner of the firm since 2020 and head of project since 2014. He graduated from the Iuav Architecture School in Venice in 2002 and in the same year began working as an architect in ASA studio albanese. Some of the most important projects Piero has worked on include the urban redevelopment of a quarter in Beijing to an OMA masterplan (2007), the new branch of Banca Popolare in Marostica (2006), the new headquarters of AFV Acciaierie Beltrame in Vicenza (2007), the bid for the new Exhibition Centre in Vicenza (2008), and the international bid “Recupero della cava di Mursia” on the island of Pantelleria (2010). In 2012 he took part in the Hybrid Tower project in Mestre (Venice), in 2016 in the Fope headquarter extension project (Vicenza) and in the Agrologic agro-food hub in Monselice. In 2008 he was tutor for PreVisioni, the international workshop on the future masterplan for Vicenza and at the 2009-2010 summer workshops of the Iuav Architecture School in Venice.
project manager Anna Tozzi
Anna Tozzi
project managerAnna joined the firm in 1982 after graduating from art high school. She has made her own contribution to ASA studio albanese's growth and development, helping shape its distinctive style and sensibility. An interior designer with a particular flair for design and colour, Anna has always been interested in interiors, the spatial arrangement of items, and proper and elegant proportion between tones and volumes, working on projects from their concept to their design, coordination with suppliers and relations with clients. Today she is one of the pillars of ASA studio albanese, and the point of reference for the most important interior design choices. Over time her colour palette has concentrated on soft shades, and the colour she undoubtedly uses most is beige, in all its tones. Anna loves nature, animals, baggy, warm cardigans and monographs by Liagre, both for pleasure and necessity.
team Lisa Bisarello —Andrea Garzotto —
Lisa Bisarello
interior designerLisa joined Asa studio albanese in 2001 as personal assistant to Flavio Albanese, before becoming an interior designer and working on projects ranging from furniture design to patterns for fabrics, as well as on interior design projects. She received her High School Diploma in 1994 at the Canova Techical Institute for Surveyors in Vicenza, and before joining Asa studio albanese, she worked as an interior designer for a building firm from 1994 to 1996, and from 1998 to 2000 at the prestigious Fontana Arredamenti showroom as a sales assistant and interior designer. Personality-wise, Lisa is sensitive, meticulous, strong-willed and down-to-earth. She prefers still water, and her favourite proverb is "Where there's a will, there's a way".
Rosa Lemos —
Andrea Garzotto
architectAndrea is an architect who specialises in image rendering of projects and 3D models and joined ASA studio albanese in 2007. Virtual rendering and 3D models are a key aspect of every level in architectural projects, which is why Andrea is involved in all the firm's most important projects. Besides rendering images, he also works in interior design and architectural design. After spending a year and a half in Porto, where he fell in love with black and white images, he graduated in architecture from the IUAV in Venice in 2006. In December 2012, he opened "Incipit", a collective space and laboratory for the visual arts. Andrea is a freelance photographer, and considers himself to be a precursor to selfies and a wannabee biker. Travelling is an integral part of his life and his photography. He loves the Berghain in Berlin and wines that have bubbles.
Filippo Zampese
Rosa Lemos
Filippo Zampese
architect visualizerFilippo was born in 1984 and became an architect when he graduated in Construction Architecture from the IUAV in 2010, specialising in Digital Architecture for his master's also in Venice in 2010. He joined ASA studio albanese in 2015 and he deals with 3D design and models, prototyping, rendering, and post-production of images and videos. Before arriving in Vicenza, he worked in Maastricht at SatijnPlus Architecten, in Milan for Cino Zucchi Architetti and in Rome for Fuksas Architecture. When he's not designing, Filippo is a musician and composer for the band A New Silent Corporation, with whom he has recorded two albums of post-rock instrumental music (Everything Is Exactly As It Seems, 2009; Odyssea, 2016). He plays electric guitar (for which he has a collection of pedals that he doesn't know how to use) and piano. He loves dogs and hates people who talk on trains, which perhaps explains why he would like to have been an astronaut.
- Images credits
- Giustino Chemello
- Video credits
- Muvistudio
- Website
- www.fope.com/it_it/
Two of the four arches of the Procuratie Vecchie are home to the Vicenza-based fine jewellery makers. The other two arches are occupied by the Olivetti store, designed by Carlo Scarpa in 1958, renovated in 2011, and managed by FAI as a “museum”. The Olivetti store has a “lagoon-like” feel with calm, opalescent lighting, that is different from the signs and illuminations of the other businesses: the spatial relationship between the interior and the exteriors is reinstated, and there is a silent continuum between public and private in terms of mood. Of the recently opened international brand stores in the Procuratie Nuove, almost none has considered the problem of the relationship with its setting: they have all prioritised the global corporate character of the brand, that makes all shopping streets around the world anonymous and all the same. The project for the new Fope Flagship Store, on the other hand, reinstates a proper relationship with the surroundings (St Mark’s Square and the Olivetti Store), and is a job of very high quality in keeping with the setting. Some of the architectural elements reflect the influences of the renovated Scarpa store: the same strip effect on the ground, the lines and cornices on the capitals return, there are no protruding, blindingly bright windows, and, most importantly, the watery-lagoon feel that makes this small corner of the Procuratie Vecchie so pleasant is maintained. The project involved two three-section symmetrical windows with profiles and corners in burnished brass. The entrance is a hinged door with a burnished brass doorknob that matches one of the three-section profiles. The cornice above the architrave was rebuilt, to make it continuous once more with the other shops. The pilaster strip and all stone materials were salvaged and restored. The business’s logo is positioned – like the others in the Square – in the stone cornice above the window. In the interiors, the colour palette is subdued and elegant, with woods, brass and a cream colour dominating.
